JanSport is an American brand of backpacks and collegiate apparel, now owned by VF Corporation, one of the world’s largest apparel companies. JanSport is the world’s largest backpack maker, and together, JanSport and The North Face, also owned by VF Corporation, sell nearly half of all small backpacks sold in the United States.
JanSport was founded in 1967 in Seattle, Washington, United States by Murray Pletz, his wife Janis “Jan” Lewis (for whom the company is named), and his father Norman Pletz. JanSport innovated with a panel-loading daypack, unlike traditional top-loading packs.
In 1975, JanSport introduced the first convertible travel pack, as well as its signature daypack.
In 1972, the founders began inviting their friends to join their climb on Mount Rainier to what is now known as the longest consecutive group climb. To this day, Jansport still holds the record of the most consecutive annual group climbs. In 2018, was their 46th annual Jansport Mount Rainier climb consisting of a team of 16 employees, retailers, international distributors, non-profit partners and media.